Halprin began his musical career at the age of six,
honing his chops in numerous Off-Broadway productions.
He left the business in 1984 to take the helm of a mortgage banking and luxury residential real estate development firm headquartered in South Florida while fronting his own band of ragtag Latin-flavored indie folk-rockers playing under the ubiquitous moniker "Mombo & Eddie."
While on tour with Taylor in 1996, he was introduced to Los Angeles businesswoman Gail Gellman, an industry veteran seeking investors for her blossoming indie record label and management company, Vesper Alley, home to singer-songwriter Vonda Shepard.
vesper alley records
Rob purchased a partnership stake in Vesper Alley to help finance the burgeoning labels re-release of Shepard's CDs, "It's Good, Eve" and "The Radical Light."
In 1998, Shepard began her role on Fox TV's "Ally McBeal" with Sony 550 Music persuading both Gellman and Halprin to sell their interests.
Upon the sale of Y&T's headquarters Criteria Studios to The Hit Factory, Halprin continued, financing his current venture, VRP Music.
Originally conceived in 2001 as a home label for James Taylor and Jackson Browne contemporary Valerie Carter, VRP today handles management, merchandising, touring and publishing deals along with purchasing revenue streams based upon mechanical and performance royalties.
"Vanilla Grits" The Best Of Valerie Carter compilation CD
Valerie Carter and band, "Midnight Over Honey River" US Tour
"Midnight Over Honey River" Single Live CD & Download
License to Dreamsville Records For Japanese Release Double (Live) CD & Download – Valerie Carter with Little Feat: "Midnight Over Honey River"
Includes the original "Midnight Over Honey River" disc and a second live disc with backing by American rock band Little Feat recorded in November, 2002 plus two previously un-released studio tracks.
Also in 2003, Halprin produced and engineered the track entitled, "Bitter Rain" included on Universal Music Groups 2003 tribute CD of Japanese singer-songwriter and recipient of the Japanese Medal of Honor, Miyuki Nakijima, "Yourself, Myself."
Licensing to Vivid Sound for re-release in Japan of the double Live CD:
Valerie Carter and Little Feat, "Midnight Over Honey River" (12-19)
Rob Halprin has been deeply involved in the music business for over forty years. His current venture, VRP Music, is capitalizing on his vast experience cultivating talent and forging new ground in an artist friendly environment.
With his "old school" rock and roll legacy and energetic enthusiasm, Halprin is bridging the gap for a select few artists.
VRP believes in this rapidly evolving music marketplace; there's common ground between the new "360" business models advanced by the majors and the familiarity of an artist friendly label.
We're passionate about developing this in our quest to help a few talented artists "paint their masterpiece."
building the bridge
VRP's offices and studios are located in the laid-back valley of SoCal, Ashbury Heights in San Francisco and the beach area of Ft. Lauderdale, Florida. All centered on Rob's philosophy of VRP's artists working in the most comfortable and relaxed environment conducive to the creative process, so they may do what they do best, create. VRP will utilize our strong financial backing, practical experience breaking new acts and creative team to maximize their management, merchandising, touring and publishing deals. We believe the development of this model has us poised to become major players in the small, but lucrative, boutique indie label and management market.
If you are interested in presenting an artist to our unique vision of brand marketing and management, please contact our A&R department at:: firstname.lastname@example.org
© 2012 VRP Music. *Please do not submit non-copy written demo material